W1SE Packaging is an "eco-friendly" website developed by our team to raise awareness about the issue of plastic pollution. We created a unique design with an animated background highlighting this issue and utilized modern technologies to ensure the site’s stable operation on all devices. Every element of the website was thoughtfully designed to effectively convey the important message and motivate people to take action.
One of the main challenges during the website development was creating an effective background animation that highlights plastic pollution in the water. Maintaining a balance between the artistic effect and functionality was challenging since the animation should not slow down the site or overwhelm users.
Another challenge was presenting a complex environmental topic in a simple and accessible way for a broad audience.
To solve the animation problem, we chose technologies that allow us to create lightweight yet impactful graphic elements without significantly affecting the site’s loading speed.
For the environmental topic, we developed a clear and intuitive design that uses concise visual elements and interactive components to draw attention to the main issues and solutions without overwhelming users with information.
The key stages of development were aimed at achieving optimal functionality, convenience, and aesthetics:
In the initial stage, we conducted a requirements analysis to define the project's goals and the needs of the target audience.
Next, we developed a concept that included the design idea and functional solutions for the website.
We created a visual concept focused on environmental issues and interactive elements.
We implemented interactive components, optimized animations, and tested the site's functionality.
Hours spent
Involved employees
Lines of code
For the design of W1SE Packaging, we chose a color palette that harmoniously combines natural shades: refreshing blue (#00A0FF) and deep blue-green (#327DA4) represent the purity of water; bright yellow (#FFC60A) adds energy, while green (#47BB7E) and grassy shades (#B9CA3B) emphasize eco-friendliness and sustainability. These colors create a cohesive yet expressive image that perfectly matches the project's theme.
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#00A0FF
#FFC60A
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#327DA4
#47BB7E
LINEAR
#B9CA3B
#2DCD21
The website uses the modern and stylish Poppins font. Its clean lines and geometric shapes highlight the minimalist design and ensure readability. This font complements the eco-friendly theme, adding professionalism and ease of perception to the site.
For W1SE Packaging, we developed six logo variations. Each logo was created with the ecological theme in mind and adapted to different stylistic and functional requirements.
This allowed us to find the most effective and memorable design that effectively conveys the website’s message and goals.
The website's design is based on an eco-friendly approach that emphasizes the importance of environmental protection. The visual style combines natural colors and interactive elements that draw attention to the issue of plastic waste pollution. Animated backgrounds and clean lines create a balanced, modern, and easy-to-perceive atmosphere that highlights the project's mission.
Created to introduce the mission of W1SE Packaging and emphasize the importance of transitioning to environmentally friendly solutions.
The animated background with plastic waste draws attention to the pollution issue, while the text highlights the benefits of biodegradable packaging.
The design combines aesthetics and informativeness, and modern technologies ensure interactivity, speed, and adaptability across devices.
The Blog page was created to publish articles that help users dive deeper into the topics of ecology and sustainability. The page design follows the overall site style, retaining the animated background and a clean visual concept.
Users can browse the list of articles, open them for detailed reading, and share information. Thanks to the thoughtful structure, the page remains easy to navigate and attractive to readers.
We developed the design for the Technology page in a consistent style with the rest of the website, keeping the animated background to emphasize the pollution issues and attract users' interest.
Content is organized for easy delivery of information about innovative approaches, the benefits of eco-friendly packaging, and its positive impact on both business and the environment.
Thanks to intuitive navigation, users can quickly find the necessary data, including details about the technologies and calls to action.
W1SE Packaging was created with the principles of responsive design in mind, ensuring flawless performance across all devices—from smartphones to desktop computers with resolution up to 4K. Using advanced web technologies, the site automatically adjusts to different screen sizes while preserving functionality and visual integrity on any device.
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